Undergraduate - Area of Study Sports management

Sport is a global business and one of the world's most important cultural activities. Sport management focuses on the cultural and economic influences of sport and the marketing and administration of sport.

All students complete the requirements as outlined below for the degree in which they are enrolled.

Bachelor of Business

To complete the sports management major in the Bachelor of Business, students must complete:

The following eight units (48 points):

• EDF1617 Sport, culture and industry
• MGP2200 Festivals and events
• ECP2450 Sport economics
• BTP2650 Sports law and policy
• MKP2700 Stakeholder behaviour and communication
• MKP3200 Sport marketing and sponsorship
• AFP3400 Sport finance
• MGP3684 Business strategy

Bachelor of Business and Commerce

To complete the sport management major in the Bachelor of Business and Commerce or related double degrees, students must complete:

(a.) Seven units (42 points):

• ECW2450 Sports economics
• ECW2451 The business of sport
• MGW2200 Festivals and events
• MGX2501 Introduction to tourism
• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKX3200 Sport marketing and sponsorship

(b.) one unit (6 points) from the following list:

• MGW3401 Strategic management
• MKW3440 Marketing strategy

The Faculty of Business and Economics also offers related majors in the areas of:

• Management

Visit http://www.buseco.monash.edu.au/student/contact/index.html

• 3806 Bachelor of Business
• 2224 Bachelor of Business and Commerce