marketing/ug-bus-marketing-bbuspsych

aos

19 May 2012 25 May 2012

Undergraduate - Area of Study

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All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Psychology examines human nature; how we interact, operate and think. It is concerned with problem-solving, perception, decision-making and communication. Business psychology seeks to adapt this understanding to assist organisations to operate more effectively.

Units

To complete the marketing major in the Bachelor of Business (Psychology), students must complete:

(a.) Seven units (42 points):

  • MKF1120 Marketing theory and practice
  • MKF2111 Buyer behaviour
  • MKF2121 Marketing research methods
  • MKF3121 Marketing planning and implementation
  • MKF3131 Strategic marketing
  • MKF3461 Marketing communication
  • PMM3020 Psychology, management and marketing

(b.) one unit (6 points) from the level two and three units offered by the Department of Marketing at the Caulfield campus. The unit BTF3181 Marketing law may also be chosen as part of the marketing major in this degree.

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

4407 Bachelor of Business (Psychology)