marketing/ug-bus-marketing-bbus

aos

19 May 2012 25 May 2012

Undergraduate - Area of Study

print version

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Caulfield

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Units

To complete the marketing major in the Bachelor of Business, students must complete:

(a.) Seven units (42 points):

(b.) one unit (6 points) from the following list:

  • BTF3181 Marketing law
  • MKF2401 Marketing issues in packaging design
  • MKF3001 Special studies unit
  • MKF3141 Issues in competitive advantage
  • MKF3301 Services marketing
  • MKF3471 Sales management and negotiation
  • MKF3500 Survey data analysis
  • MKF3511 Monash Australian marketing study program
  • MKF3521 International study program in marketing
  • MKF3531 International marketing
  • MKF3881 Electronic marketing
  • MKX1500 Retail management principles
  • MKX2521 Brand management
  • MKX2531 Not for profit marketing
  • MKX2901 Green marketing
  • MKX3002 Enhanced research skills
  • MKX3200 Sport marketing and sponsorship
  • MKX3445 International retailing
  • MKX3481 Marketing channels
  • MKX3541 China study program in marketing
  • MKX3621 Advertising management
  • MKX3631 Marketing internship
  • MKX3671 Advertising campaigns

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

Single degrees

  • 3806 Bachelor of Business

Double degrees

  • 3819 Bachelor of Business and Bachelor of Visual Arts
  • 4503 Bachelor of Health Science and Bachelor of Business