|Managing faculty||Faculty of Business and Economics|
Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply, marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!
In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners, supported by well researched and pertinent marketing knowledge, are increasingly in demand.
To complete the marketing major in the Postgraduate Diploma in Economics and Commerce, students must complete:
Five compulsory units (48 points):
Students must have their enrolment approved by the head, or nominees, of the Department of Marketing.
To complete the marketing major in the Master of Business, students must complete:
Six units (36 points) from the following list:
To complete the marketing major in the Master of Marketing, students must complete the following six units:
For the units required for any other course in this area of study, refer to the list of relevant courses below.
Graduate Student Office
Telephone: +61 3 9903 1400
Fax: + 61 3 9903 1357