marketing/hons-bus-marketing---honours

aos

19 May 2012 25 May 2012

Honours - Area of Study

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Managing facultyFaculty of Business and Economics
Campus(es)Caulfield, Clayton

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Units

To complete the marketing major in the Honours degree of Bachelor of Business or Honours degree of Bachelor of Commerce, students must complete:

Five compulsory units (48 points):

  • MKX4050 Marketing theory
  • MKX4060 Data marketing research practice
  • MKX4070 Qualitative research methods
  • MKX4080 Quantitative research methods in marketing
  • MKX4900 Independent research project (24 points)

Students must have their enrolment approved by the head, or nominees of the Department of Marketing.

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

0181 Honours degree of Bachelor of Commerce