international-marketing/index

aos

19 May 2012 25 May 2012

Postgraduate - Area of Study

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Managing facultyFaculty of Business and Economics
Campus(es)Caulfield

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Units

To complete an international marketing major in the Master of Marketing, students must complete:

The following six units (36 points):

  • MKF9110 Theory and process of buyer behaviour
  • MKX5251 Case studies in marketing strategy
  • MKX5260 International marketing
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9830 International retailing

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu

Relevant courses

2276 Master of Marketing