advanced-marketing/index

aos

19 May 2012 25 May 2012

Postgraduate - Area of Study

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Managing facultyFaculty of Business and Economics
Campus(es)Caulfield

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

The advanced marketing major allows students who already possess a marketing major in their first degree to build upon the core program with six marketing units that extend and broaden marketing knowledge.

Units

To complete the advanced marketing major in the Master of Business, students must complete:

Six units (36 points) as follows:

(a.) The following four units:

  • MKF5403 Advanced business research methods
  • MKF5463 Advanced buyer behaviour
  • MKX5461 Contemporary issues in marketing
  • MKX5641 Advanced marketing communication

(b.) a further two units:

  • from any of the 5000 or 9000 level units offered by the Department of Marketing

Please note, the following units cannot be counted towards the completion of the Advanced marketing specialisation:

  • MKF9110 Theory and process of buyer behaviour
  • MKF9120 Marketing research
  • MKX9160 Foundations of marketing
  • MKX9261 Integrated marketing communication
  • MKX9550 Marketing and the international consumer

Contact details

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu

Relevant courses

3844 Master of Business