12 points, SCA Band 2, 0.250 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2019 (On-campus)
The aim of this unit is to capture and develop the skills to enable a designer to appreciate and understand the financial, marketing and business implications of taking a product concept into the commercial realm. Students undertake a semester long project with a view to better understanding the implications upon their design of the commercial imperative. A solution is sought to a design problem to which all aspects of the market and commercial enterprise are brought to bear. Project based multi dimensional problems are assigned in a studio setting. Students are encouraged to think creatively to identify a market or societal need, research and source relevant data, develop a product design specification and undertake the design of a product proposal under the supervision of academic staff. Project work is presented in folio format, documented for production. Final design proposals are also undertaken in detailed model or prototypical form where appropriate.
Upon successful completion of this unit students will be able to:
- Understand the process of creating a cost model for their design outcome;
- Build a market communication to promote the value proposition of their solution;
- Interact with industry and source relevant data;
- Research, select and specify components relevant to individual projects;
- Prepare viable design solutions for volume manufacture in accordance with project criteria;
- Demonstrate communication skills including the execution of detailed-scaled models or prototypes for presentation purposes;
- Observe and employ occupational health and safety principles and rules appropriate to studio practice.
100% in-semester assessment
24 hours per week including 8 contact hours plus 16 hours of independent study.
See also Unit timetable information