ATS3191 - Media analytics lab - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Arts

Organisational Unit

School of Media, Film and Journalism

Chief examiner(s)

Associate Professor Therese Davis

Coordinator(s)

Associate Professor Therese Davis

Unit guides

Offered

Caulfield

  • Second semester 2019 (On-campus)

Prerequisites

ATS2186 or ATS2187 or ATS2188Not offered in 2019

Co-requisites

Must be enrolled in Bachelor of Media Communication.

Notes

This unit is a core unit for the Bachelor of Media CommunicationBachelor of Media Communication (https://www.monash.edu/pubs/2018handbooks/courses/A2002.html).

Synopsis

The Media Analytics Lab is a multi-disciplinary learning environment where students from the different specialisations in the Bachelor of Media Communication come together to explore new concepts, skills and practices in media analytics such as infographics, data journalism, data mining, digital ethnography, and audience research. Students will devise an analytics research project that can test the capabilities of new technologies and explore applications. The lab fosters creativity and experimentation in media production while also developing professional skills in collaboration and adaptability.

Outcomes

Upon successful completion of the unit, students will be able to:

  1. identify and discuss the communicative and creative role of media analytics in contemporary media environments and business contexts;
  2. display proficiency in a variety of media analytical skills and practices;
  3. work reflectively, independently and collaboratively with peers to conceptualise and design a media analytics project;
  4. apply skills to a media production/project that critically reflects on the evolving technologies and practices of media analytics.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study