Businesses require people with a range of different skills and knowledge to keep them running profitably. This double degree in business and marketing gives you the opportunity to do more - you can study complementary areas to give you a genuine depth of study across business disciplines, build your portfolio of skills by studying different disciplines, and tailor your degree to increase your employability.
Your marketing studies will prepare you for a career as a marketing professional, while your business majors will give you additional skills to pursue expert roles in that industry, or give you the skills to work across industries.
NOTE: For learning outcomes and other relevant information of this double degree, refer to the single degree entries:
The requirements below detail what you must study in order to complete this double-degree course and receive the awards.
The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-b2037.pdf) provides guidance on unit enrolment for each semester of study.
Units are 6 points unless otherwise specified. You must complete 192 points:
1. 96 points must be completed in Parts A and B as described below in Bachelor of Business component, of which:
- at least 24 points completed at level 3
2. 96 points must be completed in Parts A, B and C as described below in B2036 Bachelor of Marketing component, of which:
- no more than 10 units (60 points) completed at level 1
- at least 4 units (24 points) completed at level 3 or higher.
Bachelor of Business is a comprehensive course, designed to provide you with a high-level skill in a range of key business disciplines.
Part A. Business specified study (48 points)
This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.
You must complete:
a. The following seven units (42 points):
b. One capstone, project, international or internship experience unit (minimum 6 points) chosen from the units listed below.
If you are completing a major in accounting do not complete this section. The following units meet this course requirement: ACF3100/ACC3100 Advanced financial accounting and ACF3200/ACC3200 Management accounting.
Note: If you choose a 12 or 24 point unit you must discuss course progression with the Faculty.
- BEX3000 Current issues in business
- BEX3150 Sustainability practice and organisations
- BEX3300 Business and design
- ACX3500 International study program in accounting
- BEX3622 Issues in global business
- BEX3722 Engaging with international business - Australia
- BEX3723 Engaging with international business - North America
- BEX3724 Engaging with international business - Asia
- BEX3725 Engaging with international business - Europe
- BEX3728Not offered in 2019 Engaging with international business (12 points)
- BFX3871 International study program in banking and finance
- BSA3004 Innovation and entrepreneurship in Silicon Valley
- MKX3521 Global study programs in marketing
Part B. Business listed major (48 points)
This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.
You must complete one business listed major. A major requires eight units with no more than two units (12 points) at level 1 and at least three units (18 points) at level 3.
Depending on the major you choose, you may have already studied one of the required units as part of your business specified study. If so, you must complete an additional business unit offered on your campus of enrolment to have at least 96 points from the Faculty of Business and Economics.
If you intend to undertake an honours year, you should ensure you complete the specific units required for honours in your chosen major area of study.
Majors and minors
Refer also to the table of majors and minorsmajors and minors (http://monash.edu/pubs/2019handbooks/undergrad/bus-minor-major-extended-major-specialisation.html).
Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.
Part A. Foundation business knowledge (18 points)
This will provide you with a study of marketing and the impact they have on decision making in organisations.
You must complete:
Part B. Specialist discipline knowledge and Part C. Capstone experience (78 points)
Part B: These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.
Part C: The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.
You must complete:
a. The following 10 units (60 points)
b. Any 3 units (18 points) with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 2 units (12 points) at level 2 or 3.
You may be eligible to exit the double degree program and graduate with either a Bachelor of Business or a Bachelor of Marketing named degree after three years, depending on the units studied.
If you wish to graduate with a Bachelor of Business prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Part A, B and C for the single degree.
If you wish to graduate with a Bachelor of Marketing prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Part A, B, C and D of the single degree
You may be eligible to apply for a one-year honours course once you have successfully completed this double degree, or have completed all of the requirements for one of the single degrees including a total of 144 points. The following honours courses apply:
- B3701 Bachelor of Commerce (Honours)
You are usually eligible to apply for honours if you achieve a distinction grade average (70 percent) or above in 24 points of studies in relevant discipline units at level 3. In addition, some majors require particular units to be taken for admissions to honours. The details are provided with the requirements for each major to which this applies.