Bachelor of Media Communication - 2019

Undergraduate - Course

Commencement year

This course entry applies to students commencing this course in 2019 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts.

Other commencement years for this course: 2018

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Course code

A2002

Credit points

144

Abbreviated title

BMediaComn

CRICOS code

093854F

Managing faculty

Arts

Coordinator

Associate Professor Therese Davis

Contact details

Tel: 1800 MONASH (1800 666 274) or visit the Arts undergraduate programs website

Admission and fees

Australia

Course progression map

A2002 (pdf)

Course type

Specialist
Bachelor

Standard duration

3 years FT, 6 years PT

You have a maximum of 8 years to complete this course including any periods of intermission and suspension, and must be continuously enrolled throughout.

Mode and location

On-campus (Caulfield)

Award

Bachelor of Media Communication

Description

The Bachelor of Media Communication responds to the increasing global demand for graduates with a deep understanding of the role of media in contemporary social, cultural and economic life and well-developed professional skills in communication. The course will provide you with analytical and critical thinking skills through a core program of professional communication practice alongside specialist study in a related field such as journalism, media, screen, or digital humanities.

The core units will offer a range of practical experiences utilising the Monash Media Lab, culminating in a key component of the course; a final year media project or industry internship, taken either locally or overseas.

You will develop cross-cultural competency, social awareness and a global outlook. This course is suited for students who wish to pursue a career in media communication occupations across a broad range of media industry sectors and other professional domains, including government, corporate and NGO. Relevant occupations include journalist, video producer, media content coordinator, public relations professional, digital communications coordinator, director of social media, researcher, media educator.

Double degrees

The Bachelor of Media Communication can be taken in combination with the following courses:

  • B2028 Bachelor of Business and Bachelor of Media Communication
  • B2044 Bachelor of Marketing and Bachelor of Media Communication
  • B2045 Bachelor of Business Administration and Bachelor of Media Communication
  • F2009 Bachelor of Design and Bachelor of Media Communication

This will lead to the award of two degrees, the Bachelor of Media Communication and the degree awarded by the partner course. The requirements for the award of the Bachelor of Media Communication degree are the same whether the award is earned through a single or double degree course. You should refer to the course entry for the partner course and the course map for the double degree for the requirements of the other degree.

Specialisations

Digital humanities

Digital humanities is an innovative, multidisciplinary specialisation at the intersection of the study of human culture and digital technologies, of the disciplines of the arts, humanities and computing. It utilises a variety of different critical approaches that make use of new digital technologies to research and understand media communication. Rather than taking digital technologies as simply objects of study, digital humanities employs them as tools for making sense of the media-saturated world in which we live and the cultural transformations that are taking place with their development. By combining the expertise of the faculties of Arts, IT, and Art, Design and Architecture you will develop the necessary skills to create and evaluate digital media content, use digital technologies to analyse complex problems and creatively express yourself and to work both independently and collaboratively with others across disciplines boundaries. The specialisation will prepare you for professional media practices such as data journalism, data visualisation, data archiving, social media analysis and other computer-mediated communication analysis, and interactive experience design.

Journalism

The Monash Journalism Program is one of the most dynamic in Australia. One of the key strengths of Monash Journalism is its foundational teaching of both the practice of journalism addressing all production technologies (print, broadcasting and podcasting, photojournalism and digital) and the study of journalism. Our program is designed for students to understand the history, power and context of journalism alongside units, which offer practical experience using multifaceted platforms and technologies. In doing so, it prepares you for the professional practice of high-quality journalism. This blending of critical enquiry and industry engagement provides you with an opportunity to explore journalism in all its facets, and to address the vital issues of the media today.

The program is taught by award-winning journalists and renowned journalism academics, in a multi-million-dollar purpose-built facility at the Caulfield campus. Monash Journalism is designed to facilitate entry to an exciting and challenging profession providing internship opportunities. It imparts advanced skills in research and communication for professional practice and is founded on the principle that robust and accurate journalism is an essential component of a democratic society. Students from many other disciplines and areas of study take our journalism units to learn critical skills in communication in a variety of approaches and media platforms, which improves their employability.

Media

The media specialisation provides a strong, grounded understanding of contemporary media. You will gain in-depth knowledge of media studies as a discipline and develop skills in media analysis that have applications across a wide range of professional contexts - from social media strategy in organisations to media management and communication and media policy. You will develop an understanding of the transition from 'broadcast' to 'networked' media systems and of the social, economic and political disruptions this transition has brought around the world. The specialisation introduces principles for making critical and ethical judgments relevant to professional practice in the new media environment. It offers an international approach, providing opportunities to locate yourself as a responsible global citizen.

Public relations

This specialisation will prepare you for a public relations career. It develops a critical understanding of all aspects of communication management and the role of strategic public relations in society, with an emphasis on ethical communication and stakeholder engagement. You will develop a strong understanding of the public relations industry in Australia and internationally alongside public relations theory. You will learn to research, develop, implement and evaluate strategic communication plans. You will work with real-client organisations and learn from industry case studies and research reports, in order to gain the advanced skills in communication, content creation and media production you need for professional practice in a complex and dynamic communication environment.

Screen

Screen industries, technologies and cultures are changing faster than ever before. This specialisation provides you with the knowledge to understand these transformations, navigating how film, television and newer screen formats have led to and function within contemporary media ecologies. You will study an extensive range of units covering historical, analytical and practical approaches to screen content and formats from around the world. In this, you will consider current academic debates concerning the shift from local to global and analog to digital economies, and also address issues to do with the representation of gender, race and class on screen. The screen specialisation also combines conceptual and practical video production skills relevant to a broad range of media platforms and screen cultures.

Outcomes

These course outcomes are aligned with the Australian Qualifications Framework level 7 and Monash Graduate Attributes.

Upon successful completion of this course it is expected that you will be able to:

  1. identify, research and analyse the great media and communications challenges of our age and develop creative and effective solutions
  2. demonstrate in-depth knowledge of a specialist media and communications discipline
  3. work both independently and as part of a team to encompass diverse abilities and perspectives
  4. show evidence of conceptual and technical skills in a specific media and communications practice
  5. understand the principles for making critical and ethical judgments regarding professional media and communications practice
  6. apply knowledge of media communication to a range of professional contexts
  7. exercise cross-cultural competency and social responsibility as a global citizen
  8. communicate effectively with diverse audiences and in a variety of formats.

Structure

The course develops through three themes that combine to underpin media communication practice: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.

Part A. Strategic knowledge

These studies build your competence in: analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing your preparedness and adaptability for future media communication change and creativity.

Part B. Practical and professional skills

This involves developing your competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing your competency in ethical and legal aspects of media communication.

Part C. Collaboration and leadership

This involves competencies necessary for you to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

Part D: Free elective study

Free elective units in all specialisations enable you to further your knowledge in your specialisation, or media communication more broadly, or to select units from across the University in which you are eligible to enrol. If you are in a double degree course, some units required for the other degree can also be credited as electives towards the media communication specialist degree.

Requirements

The course comprises 144 points, of which 96 points are media communication studies and 48 points are free electives.

The course develops through theme studies: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.

Elective units may be at any level, however, no more than ten units (60 points) can be credited to the media communication course at level 1 and a minimum of 36 points must be completed at level 3, of which 24 points must be from the specialisation. It is recommended that you complete level 1 sequences first as these lay the foundation for further study.

Gateway units (24 points) must be chosen from two specialisations in the first year of study. You are required to nominate your chosen specialisation at the end of your first year of study.

A minimum of 12 points must be chosen for the media practice labs units listed under your chosen specialisation, with at least 6 points at level 3, up to a maximum of 24 points of media practice can be counted towards a specialisation.

The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-a2002.pdf) provides guidance on unit enrolment for each semester of study.

Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership

a.) Common units (36 points)

You must complete:

The following two units (12 points)

Plus one of the following (12 points), chosen from:

  • ATS3129 Arts internship (12 points)

Or

  • ATS3935 Professional practice (6 points) and one elective unit (6 points)

Plus two media practice labs (12 points)* with at least one at level 3 chosen from:

* If you are in the Digital humanities specialisation you must complete 24 points of common units as DGN3107 counts as media practice labs.

b.) Gateways (24 points)

You must complete gateways (24 points) from two specialisations in your first year of study. One specialisation must be nominated at the end of first year.

c.) Specialisations (36 points)

You must complete the remaining core and elective units (36 points) in the nominated specialisation as listed below:

Part D. Free electives (48 points)

Free elective units in all specialisations enable you to further your knowledge of your specialisation, or media communication more broadly. Units from the elective lists for the specialisations in this course are recommended, as are any remaining cornerstone or capstone units from any of the specialisations. Elective units may also be taken from non-arts disciplines to broaden your knowledge or to complete a major or minor(s) from another course as long as you have the prerequisites and there are no restrictions on enrolment in the units.The units may be at any level, however, no more than ten units (60 points) at level 1 can be credited to the Bachelor of Media Communication.

Free electives can be identified using the browse unitsbrowse units (http://www.monash.edu.au/pubs/handbooks/units/search) tool and indexes of unitsindexes of units (http://www.monash.edu.au/pubs/handbooks/units/) in the current edition of the Handbook. MajorsMajors (http://www.monash.edu.au/pubs/handbooks/aos/index-bydomain_type-major.html) and minorsminors (http://www.monash.edu.au/pubs/handbooks/aos/index-bydomain_type-minor.html) can also be identified using the Handbook indexes. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3. You may need permission from the owning faculty to enrol in some units taught by other faculties.

If you are in a double degree course, some units required for the other degree are credited as electives towards the global studies degree.