Bachelor of Design and Bachelor of Business - 2018

Undergraduate - Course

Commencement year

This course entry applies to students commencing this course in 2018 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Business and Economics.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Course code

F2004

Credit points

192

Abbreviated title

BDes/BBus

CRICOS code

085438M

Managing faculty

Art, Design and Architecture

Partner faculty

Business and Economics

Admission and fees

Australia

Course progression map

F2004 (pdf)

Course type

Specialist/Comprehensive
Bachelor/Bachelor

Standard duration

4 years FT, 8 years PT

Students have a maximum of 10 years to complete this course including any periods of intermission and suspension, and must be continuously enrolled throughout.

Mode and location

On-campus (Caulfield)

Award

Bachelor of Business

Bachelor of Communication Design

Bachelor of Industrial Design

The design award conferred depends on the specialisation completed.

Alternative exits

Students may exit the double degree course with the award for one of the single degrees. Refer to 'Alternative exits' entry below for further requirements and details.

Description

Everything around you has been designed. Design thinking skills help organisations establish innovative goods and services and connect to consumers and business partners. Knowledge of the business world enhances the career opportunities of professional designers.

This double degree course will give you the skills to apply design principles in business contexts, or to assist with the business development aspects of design. You will specialise in communication design or industrial design and add a broad understanding of business, enhanced by expertise in a particular area, such as management, marketing or accounting.

The union of creativity and business acumen offers a potent combination. It enables graduates to creatively develop ideas while having the confidence to realise them through the commercial world.

Requirements

The requirements below detail what you must study in order to complete this double-degree course and receive the awards.

Units are 6 points unless otherwise specified. You must complete 192 points:

1. 96 points must be completed in Parts A, B, C and D as described below in F2002 Bachelor of Design component.

2. 96 points must be completed in Parts A and B as described below in B2000 Bachelor of Business component, of which:

  • at least 24 points must be completed at level 3

Design component

Bachelor of Design is a specialist course that develops through theme studies in history and theory, drawing foundation, and design studios specific to each of the specialisations. These will come together in the form of a graduand exhibition normally developed during the final two studio units in the course.

Part A. History and theory studies (30 points)

History and theory units will equip you with the skills necessary to research design issues, and enable you to contextualise your own practice and communicate ideas and strategies. Through the prism of history, you will begin to situate the place of design in society by referencing pivotal art, design and architecture movements. Later units address issues of culture, society and specific design themes.

You must complete:

  • AHT1101 Introduction to visual culture in art, design and architecture
  • TDN1002 Design and the avant-garde
  • TDN2001 Sociologies of design
  • TDN3001 Research for design
  • TDN3002 Design strategy and professional practice or TDN3003 Design criticism

Part B. Drawing foundation (6 points)

This will assist you to develop the practical and intellectual skills required by art, design and architecture students in the discipline of drawing.

You must complete:

Part C. Design studios (60 points)

This is the component of the course through which you will develop key skills and concepts particular to your design discipline.

In the communication design studio units you will undertake a focussed exploration of a range of media and elements including typography, image, layout, two and three-dimensional design, interactivity, sound and motion as core components to communication design solutions. Studio-based projects across both print and digital media platforms will develop skills in narrative structure, typography, image construction and manipulation, interactive communication processes, production methods and technologies, and the planning and management of design outcomes.

In the industrial design studio units you will undertake a focussed exploration of the range of issues, skills and techniques vital to the realisation of user-centred design. Through industrial design projects, you will learn about topics such as visualisation techniques, ergonomics, materials, production methods and technologies.

Design studios must be completed in one of the following design areas.

Communication design

You must complete

  • CDS1001 Communication design studio 1 (12 points)
  • CDS1002 Communication design studio 2 (12 points)
  • CDS2001 Communication design studio 3 (12 points)
  • CDS3001 Communication design studio 4 (12 points)
  • CDS3002 Communication design studio 5 (12 points)

Industrial design

You must complete:

  • IDN1001 Industrial design studio 1 (12 points)
  • IDN1002 Industrial design studio 2 (12 points)
  • IDN2001 Industrial design studio 3 (12 points)
  • IDN3001 Industrial design studio 4 (12 points)
  • IDN3002 Industrial design studio 5 (12 points)

Part D. Occupational health and safety study (0 points)

This will introduce you to occupational health, safety and environmental training particularly within the context of studying art, design and architecture.

You must complete:

  • OHS1000 Introduction to art and design health and safety

Business component

Bachelor of Business is a comprehensive course, designed to provide you with a high-level skill in a range of key business disciplines.

Part A. Business specified study (48 points)

This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

Students complete:

a. The following seven units (42 points):

b. One capstone, project, international or internship experience unit (minimum 6 points) chosen from the units listed below.

Note: Students may undertake a 12 point unit, however, this will remove the option of undertaking an elective unit.

Capstone unit

  • BEX3000 Current issues in business
  • BEX3150 Sustainability practice and organisations

Corporate project

International experience

  • ACX3500 International study program in accounting
  • BEX3622 Issues in global business
  • BEX3722 Engaging with international business
  • BFX3871 International study program in banking and finance
  • MKX3521 Global study programs in marketing

Internships

Part B. Business listed major (48 points)

This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.

You must complete one business listed major from your campus of enrolment. A major requires eight units with no more than two units (12 points) at level 1 credited to the major and at least three units (18 points) at level 3 credited to the major.

Depending on the major you choose, you may have already studied one of the required units as part of your business specified study. If so, you must complete an additional business unit offered on your campus of enrolment to have at least 96 points from the Faculty of Business and Economics.

If you intend to undertake an honours year, you should ensure you complete the specific units required for honours in your chosen major area of study.

Majors and minors

Refer also to the table of majors and minors

Alternative exits

You may be eligible to exit this double degree course early and graduate with one of the single awards once you have successfully completed a total of a 144 points, including all of the requirements for the relevant single degree component.

  • 144 points to exit with a Bachelor of Design
  • 144 points to exit with a Bachelor of Business

Progression to further studies

Honours

You may be eligible to apply for a one-year honours course once you have successfully completed this double degree, or have completed all of the requirements for one of the single degrees including a total of 144 points. The following honours courses apply:

  • F3702 Bachelor of Communication Design (Honours)
  • B3701 Bachelor of Commerce (Honours)

You are usually eligible to apply for honours if you achieve a distinction grade average (70 percent) or above in 24 points of studies in relevant discipline units at level 3. In addition, some majors require particular units to be taken for admission to honours. The details are provided with the requirement for each major to which this applies.