This double degree in business and media communication will give you broad business knowledge, specialised communications skills and the ability to work across a number of industries. It's also great combination if you're wanting comprehensive knowledge in both fields, as well as an edge in the competitive world of media and business.
You'll develop core business skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills - in the field of business. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With 15 majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.
The requirements below detail what you must study in order to complete this double-degree course and receive the awards.
Units are 6 points unless otherwise specified. You must complete 192 points:
1. 96 points must be completed in Parts A and B as described below in B2000 Bachelor of Business component.
2. 96 points must be completed in Parts A, B and C as described below in A2002 Bachelor of Media Communication component.
Bachelor of Business is a comprehensive course, designed to provide you with a high-level skill in a range of key business disciplines.
Part A. Business specified study (48 points)
This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.
You must complete:
a. The following seven units (42 points):
b. One capstone, project, international or internship experience unit (minimum 6 points) chosen from the units listed below.
Note: Students who choose a 12 point unit must consult with faculty in regards to course progression.
- BEX3000 Current issues in business
- BEX3150 Sustainability practice and organisations
- ACX3500 International study program in accounting
- BEX3622 Issues in global business
- BEX3722 Engaging with international business
- BFX3871 International study program in banking and finance
- MKX3521 Global study programs in marketing
Part B. Business listed major (48 points)
This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.
You must complete one business listed major from your campus of enrolment. A major requires eight units with no more than two units (12 points) at level 1 credited to the major and at least three units (18 points) at level 3 credited to the major.
Depending on the major you choose, you may have already studied one of the required units as part of your business specified study. If so, you must complete an additional business unit offered on your campus of enrolment to have at least 96 points from the Faculty of Business and Economics.
If you intend to undertake an honours year, you should ensure you complete the specific units required for honours in your chosen major area of study.
Majors and minors
Refer also to the table of majors and minors
Media communication component
Bachelor of Media Communication is a specialist course, developed through three themes that combine to underpin media communication practice: strategic knowledge, practical and professional skills, and collaboration and leadership.
Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership (96 points)
Part A builds students' competence in analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing students' preparedness and adaptability for future media communication change and creativity.
Part B involves developing students' competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing students' competency in ethical and legal aspects of media communication.
Part C involves competencies necessary for students to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.
Common units (36 points)
Students must complete:
- ATS1206 Media challenges
- ATS1119 Communicating in the digital era
- ATS3216 Media communication professional project or ATS3213 Media communication professional placement (12 points)
Two media practice labs (12 points) with at least one at level 3 chosen from:
Specialisations (60 points)
Students complete core and elective units in one of the following specialisations:
You may be eligible to exit this double degree course early and graduate with one of the single awards once you have successfully completed a total of a 144 points, including all of the requirements for the relevant single degree component.
- 144 points to exit with a Bachelor of Business
- 144 points to exit with a Bachelor of Media Communicaition
You may be eligible to apply for a one-year honours course once you have successfully completed this double degree, or have completed all of the requirements for one of the single degrees including a total of 144 points. The following honours courses apply:
- F3701 Bachelor of Commerce (Honours)
You are usually eligible to apply for honours if you achieve a distinction grade average (70 percent) or above in 24 points of studies in relevant discipline units at level 3. In addition, some majors require particular units to be taken for admission to honours. The details are provided with the requirements for each major to which this applies.