units

MKF5351

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

12 points, SCA Band 3, 0.250 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Associate Professor Srinivas Sridharan

Offered

Caulfield

  • Trimester 2 2016 (Day)
  • Trimester 2 2016 (Off-campus)

Synopsis

This is the capstone unit of the Master of Marketing degree program. The overarching goal of the degree is to prepare competent and responsible entrants to the marketing profession. Accordingly, this integrative, end-of-program capstone unit will help in translating knowledge gleaned from all other degree units (i.e. the academic discipline of marketing) toward the professional discipline of marketing. This will be achieved in the form of "direct decision making scenarios" (case studies), "experiential learning episodes" (simulation), "competitive situations" (mid-term case completion), "learning from academic and industry leaders" (research day, marketing masterclass, marketing breakfasts), and "immersive learning events" (industry visits).

Outcomes

The learning goals associated with this unit are to:

  1. critically evaluate competitive marketing decision situations and craft innovative and systematic solutions for which personal responsibility is taken
  2. exhibit a keen sense of personal learning from professionals (academic and practitioner), competitive and immersive situations and decision scenarios
  3. develop a perspective of socially responsible and culturally sensitive global marketing practitioners.

Assessment

Within semester assessment:100%

Workload requirements

Minimum total expected workload equals 288 hours per semester.

See also Unit timetable information

Chief examiner(s)

Co-requisites

Must be enrolled in course B6010 or 2276 and completed 24 credit points

Prohibitions