units

MKF5301

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

12 points, SCA Band 3, 0.250 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Dr Sophie Feng

Offered

Caulfield

Synopsis

A research report in an advanced area of interest applying the knowledge, concepts, tools and techniques acquired in other units in the program to a business-oriented research project.

Outcomes

The learning goals associated with this unit are to:

  1. identify and conduct supervised independent research in an appropriate area of interest to academic marketers
  2. critically evaluate the literature relevant to the selected area of interest
  3. broaden and deepen understanding of research methods in marketing
  4. contribute to marketing knowledge.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites

Permission required