units

APG5674

Faculty of Arts

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

12 points, SCA Band 1, 0.250 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Arts

Organisational Unit

Literary Studies

Coordinator(s)

Dr Louise Poland

Offered

Not offered in 2016

Synopsis

The Australian publishing industry is both a large national industry and a significant part of a massive global industry. Australian publishers, printers and booksellers participate in an international book trade in which rights to books and electronic products are both produced and bought and sold for publication in different countries and different languages. This unit examines the commercial operation and dynamics of publishing in a globalised environment. An understanding of international procedures of marketing and selling of publication rights of all kinds (including translation, reproduction, adaptation and electronic rights).

Outcomes

  1. An understanding of the dynamics and processes of the Australian book trade
  2. An understanding of the Australian book trade in its international context.
  3. An understanding and capacity to analyse established and emerging methods of book and e-book marketing and selling
  4. Developed basic skills in copywriting and the negotiation of sales rights.
  5. An understanding of international procedures of marketing and selling of publication rights of all kinds (including translation, reproduction, adaptation and electronic rights)

Assessment

Within semester assessment: 85%
Exam: 15%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

  • Additional requirements
  • Site visits

See also Unit timetable information

Chief examiner(s)

Prohibitions

APG4674