units

MKX5931

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedMalaysia First semester 2015 (Day)
Malaysia Second semester 2015 (Evening)
Coordinator(s)Associate Professor Paul Yeow

Synopsis

The aim of this unit is to provide international business students with basic knowledge and understanding of electronic business. This includes mechanism, infrastructure and tools of electronic business, retailing in electronic business, electronic learning, collaborative commerce, business to business electronic procurement, mobile electronic business, social commerce, marketing and advertising in electronic business, electronic business security and fraud protection, electronic business payment systems, electronic business strategies and globalization, and electronic business regulatory, ethical and social environments. Students are to analyse electronic business needs of consumers and businesses across the globe, and use the knowledge acquired in this unit to develop innovative e-business models to improve international business effectiveness and/or increase efficiency. In particular, emphasis will be placed on critical analysis and insights gained from electronic business literature, case studies, project works to solve the strategic problems of leveraging electronic business in international environment.

Outcomes

The learning goals to be achieved in this unit are to:

  1. identify and describe the relevant electronic business technologies for international business including electronic business mechanisms, infrastructure, tools, payment systems and security and fraud protection systems
  2. identify, analyse and critically assess the suitability of various e-business models for international business including e-retailing, e-banking, e-marketing and advertisements, e-procurement, e-learning, collaborative commerce, mobile commerce, social commerce, etc
  3. describe and apply electronic business strategy development process and identify the strategic and developmental issues in international business environment
  4. formulate an electronic business strategy for an international business to improve effectiveness and increase efficiency
  5. identify and describe the relevant electronic business regulatory, ethical and social environments in international business.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prohibitions

MKX9310