units

MKX4900

Faculty of Business and Economics

Undergraduate, Postgraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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24 points, SCA Band 3, 0.500 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate, Postgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Second semester 2015 (Day)
Clayton Second semester 2015 (Day)
Caulfield Full year 2015 (Day)
Clayton Full year 2015 (Day)
Coordinator(s)Dr Junzhao Ma

Synopsis

A major research project applying the procedures and techniques learned in MKF4030. Students prepare and write a report in such a way to pave the way for a higher academic degree in marketing or management or a career in business.

Outcomes

The learning goals associated with this unit are to:

  1. identify a marketing or business issue in the research literature which has either not been adequately researched previously or which requires replication
  2. critically review relevant academic and business research which relates to this issue
  3. develop a model or conceptualisation of the proposed research and an appreciation of the relevance of such studies to the business community
  4. develop a set of hypotheses to be tested, propose research into these hypotheses, by means of a specific research proposal
  5. conduct, analyse and report findings of the research so that all main issues are identified, limitations of the research are identified and the research findings are linked back to earlier studies in the literature.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload equals 576 hours per semester

See also Unit timetable information

Chief examiner(s)

Prerequisites

Students must be enrolled in course 0181 or 0171 to undertake this unit