units

MKX4080

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2015 (On-campus block of classes)
Coordinator(s)Associate Professor Yelena Tsarenko

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. This unit will focus on the development of research proposal, research model, data analysis and interpretation of results.

Outcomes

The learning goals associated with this unit are to:

  1. develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
  2. provide an understanding and appreciation of quantitative research techniques
  3. provide an understanding of how to conduct data analysis
  4. develop a comprehensive research report
  5. develop a capability of communicating research findings.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)