units

MKF3445

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedNot offered in 2015
Coordinator(s)Dr Yongfu He

Synopsis

This unit will explore the developments in the internationalisation of the retail industry by examining the characteristics of retailing globally. Insight will be provided on key trends and developments of international retailing. Students will explore key strategies for international expansion and the critical success factors for international retailing growth.

Outcomes

The learning goals associated with this unit are to:

  1. examine the nature and character of retailing around the world
  2. identify and explain the key trends and developments facing international retailing in the twenty first century
  3. evaluate the impact of technology on international retailing
  4. critically analyse key strategies that retailers may want to use for international expansion
  5. analyse the critical success factors required for an international retailer to grow in the current environment.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites

Students must have passed MKF1120, MKW1120 or MKX1500 before undertaking this unit.

Prohibitions

MKX3445