units

MGW2160

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Management
OfferedNot offered in 2015
Coordinator(s)Dr Vaughan Reimers

Synopsis

This unit provides strategic insight into how to manage sport facilities. Many people mistakenly believe that the adage build it and they will come accurately describes the task of managing sporting facilities. Concerns about rising construction costs, aging facilities and the constraint on market growth imposed by small stadiums, together with a shift in focus from the common spectator to the corporate client, are just some of the many reasons why a strategic approach to managing sport facilities is so important to anyone looking to enter the arena of sports marketing. This unit covers the planning, development and operations required from a facility manager to effectively respond to the ever-changing environment of sport marketing.

Outcomes

The learning goals associated with this unit are to:

  1. understand the nature of sport facility management, including its planning process and key success factors
  2. identify and describe the key components of developing new facilities
  3. identify and describe the key components in operating sport facilities
  4. describe how managers attract events and customers to their sport facilities
  5. identify and explain the risks in operating a sporting facility, and strategies for minimizing the threat they pose
  6. understand how facility managers measure and evaluate the performance of a sport facility.

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites

Students must have passed MKG1120 or MKW1120 and MGG1010 or MGW1010 before undertaking this unit.

Prohibitions

MGG2160