units

ATS2815

Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedBerwick Second semester 2015 (Day)
Gippsland Second semester 2015 (Day)
Gippsland Second semester 2015 (Off-campus)
Coordinator(s)Mr Matthew Loads

Synopsis

The theory and practice of issues identification and management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, identify issues through research, and strategically plan to manage an issue. How communication technologies and diverse traditional and online media can support or impede issues and crisis communication management. Through case studies and scholarly review, understand local and international perspectives of issues and crisis that affect public relations globally.

Outcomes

On successful completion of this unit students will be able to:

  1. Understand the theory and rationale for issues and crisis management,
  2. Identify and analyse risk and crisis issues in international and local environments.
  3. Comprehend, interpret and reflect on the role and purposes of issues and risk identification in modern organisations
  4. Prevention of a crisis, critically analyse information relating to issues or crises, develop risk and crisis management plans and carry out research relevant to issues an crisis planning and management,.
  5. Compose clear, concise actionable reports, and work reflexively and effectively as a member of a broad based team, and understand the immediacy of crisis team management

Assessment

Within semester assessment: 70%
Exam: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites

Twelve credit points of first-year Arts units.

Prohibitions

PRJ2252