units

AMU1277

Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Arts
Organisational UnitSchool of Arts and Social Sciences, Malaysia
OfferedMalaysia First semester 2015 (Day)
Coordinator(s)Dr Yeoh Seng Guan

Synopsis

This unit introduces the study of 'mass media' in terms of the relationships between industry, texts and audiences. Areas of study include news production, textual analysis, media ownership and diversity, film and sport.

Outcomes

On successful completion of the unit, students should be able to:

  1. Recognise and be able to apply available strategies for critically analysing media texts as tools for making meaning;
  2. Demonstrate an understanding of the various economic, political and cultural forces which shape the practical work of media production;
  3. Demonstrate an appreciation of the historical development of media industries;
  4. Demonstrate an appreciation of the ways that available frameworks for making sense of media texts contribute to the production of dominant, or common sense, understandings of the world.

Assessment

Within semester assessment: 70%
Exam: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study

Prohibitions