units

AMG4894

Faculty of Arts

Postgraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelPostgraduate
FacultyFaculty of Arts
Organisational UnitSchool of Arts and Social Sciences, Malaysia
OfferedMalaysia First semester 2015 (Day)
Coordinator(s)Dr Yeoh Seng Guan

Synopsis

Students are provided with a general overview to various theories related to communications and media studies. With a pedagogical emphasis on inculcating reflexive practitioners. Theories discussed are in relation to the practices of journalism, organisational communication, public relations, advertising, and new media forms such as blogs and social networking sites.

Outcomes

  1. To develop awareness of the range of social and professional contexts in which communication occurs;
  2. To develop an understanding of communication as a set of practices and to identify common features within these practices;
  3. To introduce some of the major ways in which communication and media have been understood at a theoretical level;
  4. To consider the relation between theory and practice in the field of communication and an appreciation of how they can productively inform each other;
  5. To introduce communications and media studies as a basis for further graduate study and professional practice in the field.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study

Prohibitions

APG4894