Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Second semester 2014 (Day)
Coordinator(s)Ms Jane Carroll


'Psychology, management and marketing' is the capstone subject in the Bachelor of Psychology and Management/Marketing degree. A major goal is to allow students to participate actively in discussion. Discussion will be focused around business cases that allow students to apply their knowledge of management, marketing and psychology. When planning for the future, students will be encouraged to consider not only profit margins, but also the psychological, legal, ethical and marketing issues of the stakeholders involved. The other major goal is to provide an opportunity for students to practice working in teams to integrate and apply the theories of psychology, management and marketing to practical problems in organisations.


The learning goals associated with this unit are to:

  1. integrate the theoretical and functional aspects of the psychology, management and marketing disciplines into a practical problem solving framework to critically assess the real life business situation facing a variety of organisations as outlined in case material
  2. apply appropriate tools to formulate strategic alternatives to address the situation facing the organisation
  3. assess and select the most viable strategy given the organisations objectives and strategies and capabilities
  4. demonstrate effective personal communication and presentation skills to argue and justify recommendations.


Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester


Any two units in each of the three disciplines: psychology, management and marketing (any two of the six units must be at second-year level or above, or by permission