units

MMD3306

Faculty of Art, Design and Architecture

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Design
OfferedCaulfield First semester 2014 (Day)
Caulfield Second semester 2014 (Day)
Coordinator(s)Dr Mark Guglielmetti

Synopsis

This unit provides students with the opportunity for high-level studio practice in multimedia design. It builds sequentially upon the skills and knowledge of multimedia by providing a focus on creative image and media production for a range of art and design applications. Emphasis is placed on combining techniques in imaging, visualisation, animation, interactivity, interface design, scripting and information architecture to develop creative and functional outcomes. The unit offers students the opportunity to develop multimedia projects that will address all levels of the creative process and project management, from conceptualisation and visualisation through to execution and presentation.

Outcomes

On successful completion of this unit, students should be able to:

  1. conceive, create and realize media assets (ie. digital images, video, sound) and productions (ie. interface designs, temporal and spatial elements, interactives) with increased expertise (ie. skill, confidence and proficiency) appropriate to an advanced level of studio practice in the discipline
  2. apply creativity, problem-solving, research and project development directly associated with multimedia design, digital imaging and interactive media to explore a range of creative solutions in response to project-based scenarios (ie. individual, collaborative, group) and briefs (ie. client-based, self-directed)
  3. produce creative multimedia outcomes with increased conceptual understanding of design principles, end-user considerations, interactivity, visual language and communication that takes into account the professional, industry-related demands of multimedia practice
  4. demonstrate an increased technical proficiency across the development, acquisition, creation and production of digital media, using industry standard software applications, peripheral devices and addressing the requirements a variety of delivery platforms
  5. display a developed creative approach, personalised artistic expression and awareness of the many different genres and applications of multimedia commensurate with an advanced level of studio practice
  6. observe and employ occupational health and safety appropriate to studio practice.

Assessment

Folio of studio/project work (100%) of which at least 20% will be assessment before mid-semester.

Chief examiner(s)

Workload requirements

24 hours per week, comprising: 8 contact hours and 16 independent study hours

Prerequisites