Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2014 (Evening)
Coordinator(s)Mr Terry Grant


This unit is designed for entrepreneurial aspirants. It will help build skills to develop business plans for new ventures. The unit will emphasise an entrepreneurial planning process. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, and developing and presenting the entrepreneurial business plan.


The learning goals associated with this unit are to:

  1. critically analyse the elements of innovation underlying new ventures and market offerings in competitive environments
  2. demonstrate skills in recognising and exploiting (evaluation and documentation) profitable and durable market opportunities
  3. explain and evaluate the 'value' component of funding innovation
  4. apply the principles of value creation in analysing market ventures along all relevant stages of evolution (i.e. startup, growth, maturity, exit).


Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester


Must be enrolled in course 2276 or 4431 or 0105, and must have completed at least 12 credit points of study