units

MKX3671

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick Second semester 2014 (Day)
Caulfield Second semester 2014 (Day)
Coordinator(s)Mr Gary Tate

Synopsis

An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Outcomes

The learning goals associated with this unit are to:

  1. design and execute an integrated advertising campaign
  2. evaluate the effectiveness of integrated advertising campaigns
  3. integrate research information, media planning and creative resources to efficiently execute a finished campaign
  4. professionally present advertising campaign strategies to client/agency staff.

Assessment

Within semester assessment: 70%
Examination: 30%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

MKF3621, MKW3621 or MKX3621

Prohibitions

MKF3671, MKW3671