Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
Monash Passport categoryInternational Short Field Experience (Explore Program)
OfferedCaulfield Trimester 2 2014 (Day)
Coordinator(s)Dr Jimmy Wong


The China study program in marketing is offered to students who are partway through their degree having studied at least two marketing units. The program is designed to expose students to the thinking of some of the leading marketers in China. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing, customer services and retailing. In addition to the standard subject fees payable for this unit, students are required to pay for airfares, transfer and accommodation.


The learning goals associated with this unit are to:

  1. examine the forces impacting marketing at an international level in the context of China
  2. analyse basic theories and concepts relevant to international marketing and examine how these theories and concepts can provide insight into, and an understanding of marketing in the context of China
  3. compare a number of senior marketing managers perspectives and marketing
  4. evaluate the importance of cross cultural issues on marketing and their impact on international marketing strategy in China.


Within semester assessment: 100%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester


Students will require the permission before undertaking this unit