units

MKX1500

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2014 (Day)
Malaysia First semester 2014 (Day)
Coordinator(s)Ms Karen Lurati

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Outcomes

The learning goals associated with this unit are to:

  1. provide students with a broad appreciation of the business of retail now and in the future
  2. provide students with a working knowledge of retail processes and procedures
  3. develop in students an understanding of how the industry is structured
  4. equip students with the skills necessary to analyse a retail business
  5. provide students with an understanding of the various retail formats in Australia and internationally.

Assessment

Within semester assessment: 55%
Examination:45%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester