units

MKF5981

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Second semester 2014 (Off-campus)
Coordinator(s)Mrs Karen Lurati

Synopsis

The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Outcomes

The learning goals associated with this unit are to:

  1. define retailing and its strategic development
  2. demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
  3. describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
  4. provide some insights into the management of human resources within a retail business.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Co-requisites

MKX9160, MKF5916, MKX9550, MKX5955, MBA5906 or MBA9006

Prohibitions

MKF9810