units

MKF5403

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2014 (On-campus split block of classes)
Coordinator(s)Associate Professor Yelena Tsarenko

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.

Outcomes

The learning goals associated with this unit are to:

  1. develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
  2. provide an understanding and appreciation of qualitative and quantitative research techniques
  3. provide an understanding of how to conduct data analysis
  4. develop a comprehensive case study and a comprehensive research report
  5. develop a capability of communicating research findings.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

MKF9120 or MKF5912 or be enrolled in course 4431.