units

MKF5280

Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Second semester 2014 (Off-campus)
Coordinator(s)Ms Joanne McGregor

Synopsis

This unit prepares students to work in a new marketing environment where new products and services that tackle environmental degradation and social inequity are endowing firms with enduring competitive advantage. It examines the core principles of sustainability from both micro-marketing (consumer, firm) and macro-marketing (society, economy) perspectives and equips students with thinking tools to develop sustainable marketing strategies for private and public firms.

Outcomes

The learning goals associated with this unit are to:

  1. understand key concepts of environmental sustainability from the standpoint of businesses (e.g. triple bottom line)
  2. understand how the concepts of marketing and sustainability inter-relate (e.g. sustainable products, pricing for sustainability)
  3. demonstrate and apply key sustainable marketing concepts, and build skills to do so in the longer term in organisations (e.g. life cycle analysis)
  4. make connections of sustainable marketing with other disciplines and everyday life (e.g. biodegradable product packaging)
  5. reflect on one's personal learning, and crystallise personal sustainability attitudes and behaviours.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

Students must have passed six graduate units or 36 credit points including one of the following units: MKX5461, MKX9160, MKX9550 or MBA9006 before undertaking this unit.