units

MKB3531

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick Second semester 2014 (Day)
Coordinator(s)Mr Manir Zaman

Synopsis

International marketing explores the application of marketing concepts and theories to the international environment. It also provides a broad understanding of how economic, political, geographic, demographic, cultural and other international factors influence marketing strategy. The concepts covered in this unit offer insight into the relative value of alternative marketing strategies in different international markets.

Outcomes

The learning goals associated with this unit are to:

  1. understand how economic, political, demographic, cultural and other international factors influence marketing strategy
  2. apply marketing concepts and theories to the international environment
  3. critically assess alternative marketing strategies in different international markets
  4. prepare an international marketing plan

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester