units

MKB2600

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick Second semester 2014 (Day)
Coordinator(s)Ms Maureen Griffiths

Synopsis

Tourism marketing provides students with a broad understanding of how key marketing concepts and theories can be applied to the tourism sector.

Outcomes

The learning goals associated with this unit are to:

  1. explain the importance of marketing for the tourism sector
  2. identify the marketing methods employed by the tourism sector
  3. apply marketing concepts and theories to the tourism sector
  4. analyse different marketing strategies within the tourism sector.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

Prohibitions