units

MKB2500

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick Second semester 2014 (Day)
Coordinator(s)Dr Mustabshira Jasmine Rushdi

Synopsis

This unit introduces the students to retailing from a management perspective. This includes the evolution of retailing; retail organisations and their structure; retail environment and the challenges; formulating and implementing retail strategy; merchandise management; retail pricing and communication mix; transportation and logistics; customer service; store location, layout and presentation; retail performance measurement.

Outcomes

The learning goals associated with this unit are to:

  1. describe and understand the theories, concepts, processes and procedures of retail management
  2. demonstrate how retail theory and concepts are applied in the retail sector
  3. develop the ability to integrate and apply various theories and concepts to critically evaluate a retail business
  4. develop the ability to design and implement strategies for a retail business.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites