units

MGP3684

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Management
OfferedPeninsula Second semester 2014 (Day)
Coordinator(s)Mr Max Coulthard

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Outcomes

The learning goals associated with this unit are to:

  1. identify and explain the core concepts of business strategy
  2. explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation
  3. summarise the main differences between corporate, business and functional strategies
  4. apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation
  5. critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector organisations.

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Off-campus attendance requirements

Not available to off campus students

Prerequisites

MGP1010 or MGF1010 or MGW1010 or MKB1010 or MGG1010

Prohibitions