Faculty of Business and Economics

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
OfferedCaulfield MBA Teaching Period 3 2014 (On-campus block of classes)
Coordinator(s)Associate Professor He-Ling Shi


The unit exposes students to the 'economics lens' for reasoning in business. Topics to be considered include demand, supply and market analysis, cost concepts, price determination and pricing practices. The course aims to develop an understanding of the competitive environment facing firms through analysis of varying market structures (oligopoly, monopolistic competition etc).


The learning goals associated with this unit are to:

  1. demonstrate a broad appreciation of economic concepts and theories, the methodology of microeconomics and knowledge of the tools used by economists in decision making
  2. develop an understanding of the competitive environment facing firms by means of an analysis of the varying types of market competition (competitive markets, monopoly, monopolistic competition and oligopoly)
  3. develop capabilities to be future generators of sustainable economic, social and environmental value for business.


Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Workload requirements

3 hours per week


Students must be enrolled in 0028, 3184, 3185, 3189, 3190, 3196, 3198, 3839 or 3849 to undertake this unit.