units

CDS2002

Faculty of Art, Design and Architecture

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Design
OfferedCaulfield Second semester 2014 (Day)
Coordinator(s)Mr Ned Culic

Synopsis

Communication Design Studio 2B will elaborate on the practical and conceptual skills developed in CDS1001 and CDS1002. Students will be exposed to a broad range of creative communication processes from print to digital media, and will be able to identify the appropriate context(s) to which they would be applied independently and in conjunction with each other.

Students will explore a range of media elements including typography, image, layout, three-dimensional form, interaction design, spatial environments and visualisation as core components to their communication design solutions. Projects across both print and digital media platforms will develop skills in information design, way-finding, interactivity, user experience (experiential design), typography, image construction and manipulation, production methods, collaborative activity, and the planning and management of design outcomes.

Students will be encouraged to approach all projects with an open attitude to experimentation and critical enquiry. Studies in this unit will help students develop an understanding of the vital space communication designers occupy in developing and contributing to the language of contemporary visual culture, alongside the social responsibilities inherently associated with this.

Outcomes

On successful completion of this unit, students will:

  1. construct communication design solutions utilizing a variety of media, including manual, print and digital processes with an open attitude to experimentation and critical enquiry
  2. identify and competently use the technology appropriate for each design outcome;
  3. engage with and understand print, interactive and online digital production methods;
  4. create communication strategies that demonstrate an understanding of user experience, interaction and interface design;
  5. plan and manage a design outcome from initial concept to final resolution;
  6. demonstrate an understanding of how observation, analysis, response and conceptual thinking contributes to the practice of communication design;
  7. confidently articulate an informed rationale for each communication design solution.
  8. understand and apply the rules of occupational health and safety appropriate to the discipline practice.

Assessment

100% progressive assessment by a series of assignments

Chief examiner(s)

Workload requirements

On-campus: 8 contact hours plus 16 hours of private study hours per week.

Prerequisites

Co-requisites

Prohibitions