Faculty of Business and Economics

Undergraduate, Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate, Postgraduate
FacultyFaculty of Business and Economics
OfferedGippsland First semester 2014 (Day)
Coordinator(s)Dr Abdel Halabi


This unit aims to develop students' understanding of qualitative research, with specific focus on qualitative research philosophy, qualitative research design and qualitative research methods. This unit explores topics such as: paradigmatic approaches to research; research design; negotiation of access to research sites/participants; researcher ethics; methods of qualitative data collection such as observation, interviews, focus groups and non-intrusive data collection; methods of data analysis; issues of qualitative research validity; and qualitative writing.


The learning goals associated with this unit are to:

  1. explore the characteristics and usefulness of qualitative research
  2. develop a sound research design
  3. debate various issues associated with the conduct of qualitative research such as gaining access and managing ethical issues
  4. differentiate between qualitative methods of data collection and determine when each is most appropriate
  5. analyse qualitative data using a number of different analytical techniques
  6. develop an understanding of different ways in which qualitative data can be written, as well as practical skills in qualitative writing.


Within semester assessment: 100%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester