units

ATS4720

Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Arts
OfferedMalaysia First semester 2014 (Day)

Notes

Previously coded COM4010(H)

Synopsis

This unit provides training in research methodologies and theoretical frameworks, including approaches to ethics and intellectual property management. Study is developed around a research project based on identified industry needs. The project is to be designed, developed and budgeted to proposal stage and becomes the basis for assessment in the unit. The unit provides the opportunity to explore vocational interests in a chosen aspect of the communications and media industry while maintaining a critical approach to research.

Outcomes

The objective of this unit is for students to develop critical awareness of theoretical, ethical and IP issues relevant to research in industry and academic settings and to do so in the process of developing a comprehensive research proposal based on an industry issue.

Assessment

Essay (2000 words): 20%
Oral Presentation and Research Project Draft (2000 words): 20%
Research Proposal (5000 words): 60%

Chief examiner(s)

Workload requirements

2 hours per week

This unit applies to the following area(s) of study

Prerequisites

First degree with a major in communication, writing, international studies or equivalent.