units

ATS3764

Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedNot offered in 2014
Coordinator(s)Dr Rose-Marie Bezuidenhout (Sth Africa)

Notes

Previously coded COM3060

Synopsis

This unit explores the nature of work in the communications and cultural industries (publishing and new media, newspapers, public relations, tourism, community arts, etc.). It will include fieldwork excursions, guest lectures, case study approaches drawing on the experience of selected individual professionals. Reading will accompany lectures and practical fieldwork tasks. Students will be expected to formulate and (with assistance) work on their own consultancy/intern project. Related topics include the creation and supervision of teams; use of specialists, information technology, media skills, publishing and other topics.

Outcomes

At the completion of the unit candidates should have an understanding of:

  1. The role of the consultant or contract worker in the communications industries.
  2. The nature and organisation of work in the communications industries.
  3. Problem-solving skills pertinent to work in the communications industries.
  4. Reporting, presentation and media skills appropriate to the communications industries.

Assessment

Minor Project (1000 words): 20%
Major Project (2500 words): 40%
Examination (1000 words): 20%
Tutorial Presentation: 10%
Attendance and Participation: 10%

Chief examiner(s)

Workload requirements

3 hours (1 x 2 hour lecture and 1 x 1 hour tutorial) per week

This unit applies to the following area(s) of study

Prerequisites

First year sequence in Communication

Prohibitions