Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedMalaysia First semester 2014 (Day)
Coordinator(s)Dr Yeoh Seng Guan


Previously coded COM3420


The unit introduces critical and practical approaches to research in the media and communications industries, presenting first a critical overview of the rationale for research practice in industry and academia, and then an outline of various traditions of inquiry. This material is followed by a series of lectures on specific quantitative and qualitative research methodologies. The material is framed within an ongoing review of key ethical and critical concepts.


Critical theory component - take home exam (1500 words); 30%
Ethics precis (1000 words); 20%
Student research projects (2000 words); 40%
Presentation Panel (oral); 10%

Chief examiner(s)

Workload requirements

One two-hour seminar per week.

This unit applies to the following area(s) of study


First-year sequence in Communications


ATS2453, AZA2453, AZA3453