Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedMalaysia Second semester 2014 (Day)
Coordinator(s)Julian Hopkins


Previously coded COM3080


This unit analyses what research on young media users reveals about the media's social influence. The unit covers topics such as media violence, the political effects of social media, international reality television, the relationship between mobile phones and gendered identities and advertising practices. It considers a wide array of genres, including music, film, news, reality media, advertising, gaming and comedy. The unit draws on international case studies from Australia, China, Columbia, Finland, the Middle East, Nigeria, Sierra Leone, the UK and the USA. The overall point is that media matter to young people because it is increasingly difficult to live a social life without having access to media resources. For this reason, it is important to appreciate how the experiences of young media users inform new agendas in the fields of critical media studies and media education.


On successful completion of this unit, students will be able to:

  1. Explain how media affect how young people experience the world.
  2. Understand the major conceptual and methodological challenges in researching media influence.
  3. Appreciate the strengths and limitations of various qualitative and quantitative approaches to media research.
  4. Appreciate the relationship between studies of cultural industries, media texts and media audiences.
  5. Be able to define media research questions through the appropriate selection of concepts and case studies, developed through a process of drafting and redrafting written work.


Written assignment 1 (1350 words): 30%
Written assignment 2 (1350 words): 30%
2 Hour exam(1800 words): 40%

Chief examiner(s)

Workload requirements

One 2-hour seminar per week

This unit applies to the following area(s) of study