Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedCaulfield Second semester 2014 (Day)
Clayton Second semester 2014 (Day)
Coordinator(s)Dr Elizabeth Paton


Previously coded COM3055


In this unit students consider individual, cultural and social processes driving creative communication. They will examine and analyse competing theoretical frameworks associated with creativity and cultural production including: historical, biological and psychological perspectives of the creative individual; and environmental influences such as geography, culture, society and economics. The aim is for students to understand the multiple factors affecting creative communication in relation to a variety of media and arts practice including film, television, music, art, radio and photography.


On successful completion of this unit, students will be able to demonstrate:

  1. Understanding of the debates about the definition of creative action
  2. Understanding of the role of communication in facilitating, constraining and mediating creative action
  3. Understanding of creative communication both as a form of individual and social action
  4. Increased knowledge, skills, and attributes necessary for independent research; increased competency in the use of online research databases and other materials; enhanced capacity to formulate and write about communication issues, and to analyse and evaluate arguments.


Assignments: 60%
Exam: 30%
Participation: 10%

Chief examiner(s)

Workload requirements

One 2-hour seminar per week

This unit applies to the following area(s) of study


A gateway unit in Communications