Faculty of Arts

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Arts
OfferedBerwick Second semester 2014 (Day)
Gippsland Second semester 2014 (Day)
Gippsland Second semester 2014 (Off-campus)
Malaysia Second semester 2014 (Day)
Malaysia October intake 2014 (Day)
Coordinator(s)Dr Paul Atkinson (Berwick); Dr Sue Yell (Gippsland); Callum Gilmour (Malaysia)


Previously coded COM1020


This unit introduces students to the study of communications technologies with reference to arguments about audiences, effects and technology. Students explore the social uses and practices associated with traditional and new communication technologies. Areas of study include telephony, screen, radio, print, photography and digital communication technology, with a particular focus on aspects of historical development and contemporary technological convergence. Unit readings and assessment tasks expect students to discuss these matters in relation to frameworks for making sense of contemporary social, cultural and political contexts.


Upon successful completion of this unit, students should be able to:

  1. use the practical skills of reading, note taking and arguing in exploring critical perspectives on communication;
  2. demonstrate an understanding of theoretical frameworks and conceptual tools for describing the development of communication technologies;
  3. analyse the social and political uses of communications technologies;
  4. recognise communication as an active production and negotiation of meanings, not just the transmission of information;
  5. identify relations between media texts and technologies, the identities and capacities of producers and audiences, and the aspirations of governments and other powerful social actors.


Written work (3000words): 70%
Examination (2 hours): 30%

Chief examiner(s)

Workload requirements

One 1-hour lecture and one 2-hour tutorial per week

This unit applies to the following area(s) of study