units

APG5040

Faculty of Arts

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Arts
OfferedNot offered in 2014
Coordinator(s)Dr Louise Poland

Synopsis

This unit is concerned with the organisation, objectives and operations of typical publishing firms. Principles and practices of management in the publishing industry. Topics include the objectives of the firm; decision-making processes; the management of intellectual property, including contracting with authors, suppliers, distributors, other publishers; financial management; the creation and supervision of teams; the supervision of team-leaders and project managers; staff appraisals; the management of specialists and suppliers, including outsourcing; information technology, records and archives management; managing change in the firm. The unit comprises an internship component. Students work with a publishing firm or appropriate publishing professional for a minimum of 80-90 hours under academic and professional supervision.

Outcomes

Undertaking and completing this subject the student will:

  1. achieve a sound understanding of the importance and role of management in publishing;
  2. achieve an understanding of key principles and practices applicable to the publishing firm;
  3. achieve an understanding of the organisation of the publishing firm and of the publishing industry;
  4. develop analytical, problem-solving skills appropriate to the context of publishing management.
  5. be capable of developing innovative solutions to problems;
  6. develop effective communication and presentation skills.

Assessment

Essay(3000 words): 35%
2 x Practical reporting assignments(3000 words): 35%
Workplace report or evidence of task work(2000 words): 20%
Presentation: 10%

Chief examiner(s)

Workload requirements

On-campus: Two contact hours per week

This unit applies to the following area(s) of study

Prerequisites

48 points at 4th year level including APG4800, APG4670 and APG4801 or equivalent, or with the approval of the co-ordinator.