units

APG4674

Faculty of Arts

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Arts
OfferedNot offered in 2014
Coordinator(s)Dr Louise Poland

Notes

Previously coded PUB4010

Synopsis

The Australian publishing industry is both a large national industry and a significant part of a massive global industry. Australian publishers, printers and booksellers participate in an international book trade in which rights to books and electronic products are both produced and bought and sold for publication in different countries and different languages. This unit examines the commercial operation and dynamics of publishing in a globalised environment.

Outcomes

On completion of the unit the student should have acquired:

  1. an understanding of the dynamics and processes of the Australian book trade
  2. an understanding of the Australian book trade in its international context
  3. an understanding and capacity to analyse established and emerging methods of book and e-book marketing and selling
  4. developed basic skills in copywriting and the negotiation of sales rights.

Assessment

Seminar essay and presentation (1500 words): 20%Long Essay (3500 words): 35%Practical Exercises in copywriting and sales (3000 words): 30%Examination (1 hour): 15%

Chief examiner(s)

Workload requirements

2 hours (1 x 2 hour seminar) per week plus additional site visits and guest lectures.

Prohibitions