units

APG4400

Faculty of Arts

Postgraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

12 points, SCA Band 1, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelPostgraduate
FacultyFaculty of Arts
Organisational UnitCommunications and Media Studies
OfferedCaulfield First semester 2014 (Day)
Malaysia Second semester 2014 (Day)
Coordinator(s)Professor Koichi Iwabuchi

Notes

Previously coded COM4009

Synopsis

This subject explores key issues arising from the rapid change, development and growth in international communications. It examines the impact of globalisation and shifts in production, distribution and consumption in international communications. Students will consider power and disadvantage; cultural flows and exchange; development communication; cross-cultural communication; international advertising and public relations; diasporic cultures; and legal and ethical issues in international communications. Examples will be drawn from many different countries, including case studies of communications and media in Asia, Europe, North America and the Middle East.

Outcomes

Upon completing this unit, students should:

  1. Have a sound understanding of globalisation as it affects communications and media industries;
  2. Be able to analyse global media and the policies which affect them;
  3. Be aware of the potentials and problems of cross-cultural communication and of the major theories which have been developed to explain them;
  4. Understand changing modes of reception by global audiences, together with the implications of these processes for national and personal identity;
  5. Be aware of the major legal and ethical challenges thrown up by the globalisation of communications and media.

Assessment

Essay (3500 words): 40%
Poster project: 30%
Research project (3000 words): 20%

Chief examiner(s)

Workload requirements

One 3-hour seminar per week

Prohibitions