units

VCO2304

Faculty of Art, Design and Architecture

Undergraduate - Unit

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 1, 0.125 EFTSL

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LevelUndergraduate
FacultyFaculty of Art, Design and Architecture
Organisational UnitDepartment of Design
OfferedCaulfield First semester 2013 (Day)
Coordinator(s)Mr Warren Taylor

Synopsis

This elective builds upon the core unit VCO1301. The course comprises a series of theoretical and practical exercises. Students are encouraged to build upon their skills and knowledge of typography and begin to critically analyse and question the relationships between type and meaning, type and language. Emphasis is placed upon conceptual development and a willingness to approach typography perceptively and with curiosity. Students are encouraged to pursue individual outcomes to projects that indicate a willingness to explore and experiment within an awareness of the history of typography. The skills and knowledge acquired form a solid basis to support the major area of graphic design.

Outcomes

On completion of this unit, students will:

  1. effectively use the elements and principles of design
  2. create design structures, grids, layout and composition
  3. work with texts, creating a hierarchy
  4. examine typography in two and-three dimensions
  5. produce more sophisticated type rendered by hand or generated by computer
  6. explore experimental typography
  7. use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language
  8. skilfully and expressively use both informative and artistic modes to create a holistic vision of the world of typography
  9. have a greater awareness of the historical development of typography
  10. examine the relationship between communication and form in relation to typographic practice
  11. understand and be able to apply the rules of occupational health and safety appropriate to the unit of study.

Assessment

Major projects: 70%. Minor projects: 30%

Chief examiner(s)

Contact hours

12 hours per week, including; 4 hours including: 1-hour lecture, one 3-hour studio and 8 independent study hours per week

Prerequisites

Prohibitions

VCO2302